01
The product catalog fights the customer
Thousands of SKUs, specs, cross-references, and fit rules are hard to browse.
Macola for Ecommerce | ERP-Native B2B Buying Path | Nomad
Buying path / eCommerce / Macola
eCommerce on Macola.
Turn complex Macola catalogs, attributes, and pricing rules into a fast B2B website.
Preview
The first move
Where eCommerce teams feel it.
- The product catalog fights the customer
- Search only matches keywords
- The online store cannot show the truth
01 / The reality
The eCommerce reality on Macola.
Your eCommerce team does not need another disconnected tool. It needs the buying path to respect Macola price-code logic, warehouses, and distribution rules.
02
Search only matches keywords
Customers know the part, the spec, or the application - not always the exact product name.
03
The online store cannot show the truth
Price, stock, and terms are missing or stale, so the customer calls instead of clicking.
On Macola
Where Macola adds extra work.
Macola price codes and warehouse rules can drift from the web copy.
Prices for each customer can be lost when the account context is not carried.
Macola order and invoice data can be split across screens and teams.
02 / What the ERP knows
What Macola already knows.
We wrote and support our Macola integration in-house — syncing all the business data in Macola and running your Macola pricing, inventory, credit, and order rules live on your website.
01
Customers and price codes
Accounts, price codes, and prices for each customer.
02
Stock and warehouses
Item stock, locations, and units.
03
Orders and bills
Sales orders, bills, and payment history.
03 / The buying path
From Macola to eCommerce.
Four fast steps to launch on Macola.
01
Map the product catalog
Document the details, content, and relationships customers use.
02
Map the ERP handoff
Confirm what the ERP owns and what the online store can enrich.
03
Set up the experience
Search, product catalogs, pricing, and sale paths.
04
Prove the customer journeys
Test the searches and orders that matter most.
04 / Questions
Questions for your Macola team.
Bring these to the first working session.
Start with search logs, sales calls, and the terms customers actually use.
The ERP may own the data; the online store still needs a content model.
The online store should reflect the rules, not recreate them.
05 / Keep going
Connect the path to the rest of the system.
Start with the role, the ERP, or the buying steps.
The next moveBring Macola.
Bring Macola.
We’ll bring the eCommerce path.
Tell us what Macola owns and where the eCommerce workflow breaks. We will map the path honestly.