B2B eCommerce sites can be powerful tools to improve search engine rankings. Here are several tips to help your online business rank higher in search results – and outrank the competition.
In the past, if you wanted to sell products online, you spent a ton of money with your marketing or advertising agency to build your storefront. While many businesses still use those resources for their eCommerce websites, integrating your shop with your enterprise resource planning (ERP) system now requires working with someone with a deep understanding of how integrations work. Why? Because the typical marketing or ad agency doesn’t have the knowledge, staff, or technology to connect your eCommerce website to your existing ERP system.
Today’s B2B customers expect a B2C experience when they visit your eCommerce site. But deciding to sell to consumers in addition to your distributor network is a big leap with several considerations. Channel conflict is an issue for many companies, especially with the internet allowing anyone to sell via the web; it might be difficult to start selling to consumers without upsetting your existing distributor partners – they may see it as competition, so minimize channel conflict where possible.
The research and advisory firm Frost & Sullivan predicts that by 2020, the B2B online market will reach twice the size of the B2C online market, generating revenues of $6.7 trillion. And, according to an Accenture study, 94% of B2B buyers currently conduct online research during the buying process.
If your company wants a piece of the pie, your eCommerce website must be “up to snuff.” But what makes a B2B website stellar? Here are 5 ways to ensure that your eCommerce site gives your customers what they want.
O’Fallon, Illinois: Sniperdyne announces the release of Nomad erpCommerce integrated with Microsoft Dynamics NAV. Nomad erpCommerce is a software-as-a-service (SaaS) eCommerce application that drives web commerce purchases through the company ERP and related systems.
Sniperdyne began developing the Nomad erpCommerce solution in March 2012 and currently has over 150 customers. One of the first implementations of Nomad integrated with Dynamics NAV is with Terrybear, a B2B leader in urns and memorials.
Frost & Sullivan’s report, Future of B2B Online Retailing, indicates that B2B online sales will account for close to 27% of total manufacturing trade, which is likely to hit $25 trillion by 2020. Today’s B2B customers expect the same range of multi-channel purchasing options they experience as consumers. Your customers once pored over print catalogs or worked with sales reps to make their purchases; now, many of them start their sales journey on your website or via a search engine.
Sniperdyne is proud to announce that Sonetics is now live on Nomad erpCommerce at http://shop.soneticscorp.com/.
Founded in 1983, Sonetics is a global provider of wireless team communication systems for challenging work environments. With a goal of helping to create safer, more efficient workplaces, Sonetics solutions allow crews within industries such as agriculture, aviation, construction, first responders and manufacturing to communicate in real time.
Sniperdyne is proud to announce that Floats & Fuel Cells, Inc. (FFC) is now live on Nomad erpCommerce at www.ffcfuelcells.com.
Founded in 1977 and located in Memphis, Tennessee, Floats & Fuel Cells, Inc. offers new, overhauled and repaired fuel cells for all aircraft platforms. With years of experience and certified technicians, FFC takes pride in its timely fuel cell repair, reliable manufacturing and industry-leading quality products.
Sniperdyne is proud to announce that Toter is now live on Nomad erpCommerce at www.buytoter.com.
Founded in the 1960s, Toter is a leading manufacturer of two-wheeled carts, organics carts, caster carts, stationary containers, front-load containers, tilt trucks and cart lifters for use in curbside automated waste, recycling and organics collection and a variety of other markets. Toter is part of the Wastequip family – a leading North American manufacturer of waste handling and recycling equipment.
By Gregg Baker, Business Operations Lead
Businesses large and small have their struggles as they relate to IT services, especially when it comes to updating and maintaining software that may run on every computer throughout the enterprise. That’s why cloud, hybrid cloud and software as a service (SaaS) solutions were invented, and have increasingly grown in popularity. In this blog, we delve into the meanings of these popular buzz words, uses for the solutions and several reasons to consider utilizing SaaS.
Software solutions that stand alone are quickly becoming an idea of the past. If your company utilizes enterprise resource planning (ERP) software and it doesn’t automatically integrate with your eCommerce solution, it’s time to update to erpCommerce.
Sniperdyne is proud to announce that Space Age Electronics is now live on Nomad erpCommerce at www.1sae.com.
Founded in 1963, Space Age Electronics is a life safety equipment manufacturer offering complete engineering and design solutions for critical industries including electrical, fire alarm, security, access control, emergency communications and mass notification. Their code compliant products help contractors increase profits by saving time, reducing liability and building brand recognition.
Sniperdyne is proud to announce that CBI Laboratories, Inc. is now live on Nomad erpCommerce at www.cbiskincare.com.
CBI Laboratories, Inc., a SunTX Capital Partners portfolio company, was established in 1982 as a manufacturer of premier quality personal care products. CBI provides private label and contract manufacturing services to prestige brands and skincare professionals worldwide.
“59% of B2B buyers and sellers prefer not to interact with a sales rep and 74% find buying from a website more convenient.” —Forrester
SMB manufacturers and distributors have traditionally faced difficulty in the world of eCommerce, in large part due to a high volume of product offerings and the complex pricing structure that goes along with them. And in a B2B or wholesale environment, pricing becomes even more daunting when considering different pricing situations for different customers. While this information is housed neatly in the manufacturer or distributor’s ERP, getting this information out of the ERP and into an eCommerce site has resulted in a data entry and rekeying nightmare or an altogether non-existent online sales presence. So fax, phone or mail has remained the name of the order game for B2B eCommerce.
We’re so confident that you will love Nomad, that for a limited time, we’re offering the chance for Exact Macola ERP users to see how true ERP and eCommerce integration reduces administration and customer service labor hours, RISK FREE, with a free trial of Nomad erpCommerce.