Today’s B2B customers expect a B2C experience when they visit your eCommerce site. But deciding to sell to consumers in addition to your distributor network is a big leap with several considerations. Channel conflict is an issue for many companies, especially with the internet allowing anyone to sell via the web; it might be difficult to start selling to consumers without upsetting your existing distributor partners – they may see it as competition, so minimize channel conflict where possible.
eCommerce and ERP Best Practices
“59% of B2B buyers and sellers prefer not to interact with a sales rep and 74% find buying from a website more convenient.” —Forrester
SMB manufacturers and distributors have traditionally faced difficulty in the world of eCommerce, in large part due to a high volume of product offerings and the complex pricing structure that goes along with them. And in a B2B or wholesale environment, pricing becomes even more daunting when considering different pricing situations for different customers. While this information is housed neatly in the manufacturer or distributor’s ERP, getting this information out of the ERP and into an eCommerce site has resulted in a data entry and rekeying nightmare or an altogether non-existent online sales presence. So fax, phone or mail has remained the name of the order game for B2B eCommerce.
By Brit Finnegan, Lead Designer and SEO Manager
The foundation of search engine optimization (SEO) is keywords. Keywords are the words that internet users–and your customers–are thinking about and typing into their search engines in order to find products, services, people, things and answers to virtually any question imaginable.
eCommerce retailers and marketers spend lots of time and resources attempting to pinpoint the right keywords and key phrases that not only best fit their products, but also best match what customers are looking for. Herein lies the art of SEO keywords for eCommerce.
While marketing professionals make entire careers of SEO and keyword optimization, we’ve compiled this brief yet informational guide of SEO keyword basics to help SMBs optimize their eCommerce websites without the need for a large budget.
By Brit Finnegan, Lead Designer and SEO Manager
There’s no denying that buyers are more and more frequently turning to online and mobile searches to find the products and services that best fit their needs. And while SEO is an important part of any website, it’s especially important for eCommerce retailers, as the ability to attract new customers and keep existing customers coming back to a site can offer a huge competitive advantage.
Here we present an introduction to SEO, tips and best practices for SMB eCommerce websites.
By Michael Bates, Lead Project Manager
When it comes time to launch your shiny new eCommerce site, you’ll likely be focused entirely on making sure the customer experience and integration are seamless. While the site itself is crucial, you should also be considering something equally vital:
Why should my customers order on this new site? How do I get them there?
By Torre Tribout, President, Sniperdyne
In the past, many SMB manufacturers and distributors did not see a need for eCommerce. But with the emergence of new and affordable technology, SMBs are now fully embracing eCommerce as a competitive advantage.
Here is why we believe this space is late to the party, but starting to reap the benefits.
Nomad now allows for website responsiveness and optimization for mobile view.
Responsiveness means that a site can seamlessly adapt itself to any view, allowing your Nomad site to be viewed properly from any device — whether on a desktop computer, laptop, mobile phone or tablet.
So how does responsiveness increase sales? Here are 3 ways.
Nomad eCommerce by Sniperdyne is a new, revolutionized eCommerce shopping cart application built to directly integrate with virtually any ERP system–including Macola, Microsoft Dynamics, SYSPRO and more. Direct integration with ERP means data consistency, improved customer experience and less administration time for you: all at a fraction of the time and cost of connecting your ERP with a traditional eCommerce website.
So why is Nomad better? Here are 5 Reasons.
The research and advisory firm Frost & Sullivan predicts that by 2020, the B2B online market will reach twice the size of the B2C online market, generating revenues of $6.7 trillion. And, according to an Accenture study, 94% of B2B buyers currently conduct online research during the buying process.
If your company wants a piece of the pie, your eCommerce website must be “up to snuff.” But what makes a B2B website stellar? Here are 5 ways to ensure that your eCommerce site gives your customers what they want.
By Gregg Baker, Business Operations Lead
Businesses large and small have their struggles as they relate to IT services, especially when it comes to updating and maintaining software that may run on every computer throughout the enterprise. That’s why cloud, hybrid cloud and software as a service (SaaS) solutions were invented, and have increasingly grown in popularity. In this blog, we delve into the meanings of these popular buzz words, uses for the solutions and several reasons to consider utilizing SaaS.
Software solutions that stand alone are quickly becoming an idea of the past. If your company utilizes enterprise resource planning (ERP) software and it doesn’t automatically integrate with your eCommerce solution, it’s time to update to erpCommerce.
As a new year approaches, new trends emerge in eCommerce. One obvious trend is the increase in mobile searching and shopping–but some other eCommerce trends may come as a surprise. We’ve compiled six stats and trends from some of the leading analysts, publications and sources in eCommerce and digital marketing to keep in mind for your 2016 eCommerce strategy.