01
The product catalog fights the customer
Thousands of SKUs, specs, cross-references, and fit rules are hard to browse.
Business Central for Ecommerce | ERP-Native B2B Buying Path | Nomad
Buying path / eCommerce / Business Central
eCommerce on Business Central.
Turn complex Business Central catalogs, attributes, and pricing rules into a fast B2B website.
Preview
The first move
Where eCommerce teams feel it.
- The product catalog fights the customer
- Search only matches keywords
- The online store cannot show the truth
01 / The reality
The eCommerce reality on Business Central.
Your eCommerce team does not need another disconnected tool. It needs the buying path to respect Business Central companies, dimensions, and connection limits.
02
Search only matches keywords
Customers know the part, the spec, or the application - not always the exact product name.
03
The online store cannot show the truth
Price, stock, and terms are missing or stale, so the customer calls instead of clicking.
On Business Central
Where Business Central adds extra work.
Business Central dimensions and company structure can change what the customer should see.
Item stock by location can disagree with a generic web stock message.
Business Central order and invoice status can be hard to see in one customer view.
02 / What the ERP knows
What Business Central already knows.
We wrote and support our Business Central integration in-house — syncing all the business data in Business Central and running your Business Central pricing, inventory, credit, and order rules live on your website.
01
Customers and ship-tos
Companies, contacts, locations, and salespeople.
02
Item stock and pricing
Items, units of measure, price lists, and stock by location.
03
Sales orders and posted bills
Orders, shipments, bills, and payment status.
03 / The buying path
From Business Central to eCommerce.
Four fast steps to launch on Business Central.
01
Map the product catalog
Document the details, content, and relationships customers use.
02
Map the ERP handoff
Confirm what the ERP owns and what the online store can enrich.
03
Set up the experience
Search, product catalogs, pricing, and sale paths.
04
Prove the customer journeys
Test the searches and orders that matter most.
04 / Questions
Questions for your Business Central team.
Bring these to the first working session.
Start with search logs, sales calls, and the terms customers actually use.
The ERP may own the data; the online store still needs a content model.
Map the company structure before you map the online store.
05 / Keep going
Connect the path to the rest of the system.
Start with the role, the ERP, or the buying steps.
The next moveBring Business Central.
Bring Business Central.
We’ll bring the eCommerce path.
Tell us what Business Central owns and where the eCommerce workflow breaks. We will map the path honestly.