nora fleming Customer Story | Nomad eCommerce

Customer Success Story

nora fleming

For over 20 years, nora fleming has brought joy to homes with a simple yet innovative concept—one platter, every occasion. Beautifully crafted bases provide a timeless foundation, while interchangeable minis add a personal touch, turning everyday moments into cherished memories. While available online, nora fleming’s heart lies in its network of 1,600+ independent boutiques, where customers can experience the magic in person.

ERP

Acumatica

Industry

Home furnishings

Website

wholesale.norafleming.com

Pain Points Solved

Sales reps lack visibility, customers have no centralized portal for 24/7 ordering and payments, and essential self-service features are missing.

The Challenge

While nora fleming offers a direct-to-consumer eCommerce site, their primary sales channel remains independent boutique retailers. In fact, their "back to brick" initiative ensures certain products are only available through their high-quality retail partners.

To complement this relationship-driven sales model and take full advantage of their recent migration to Acumatica ERP, nora fleming needed a new B2B eCommerce platform. Their goal? To provide their retailers with full visibility to their financial and accounting data 24/7. “We wanted our customers to have a bird’s-eye view into Acumatica, but only their bird’s-eye view.” explained Kim Dennison, Director of Operations.

Their previous B2B eCommerce site, a basic solution put together by their previous ERP vendor, lacked the Acumatica integration needed to provide the level of visibility necessary along with key self-service features. This led to operational slowdowns and unnecessary friction for both retailers and the nora fleming team.

Key challenges included:

Limited Ordering and Payment Flexibility – Retailers often work outside standard business hours and need 24/7 access to place orders and make payments.
Lack of Sales Rep Visibility – nora fleming relies on rep groups to expand sales reach and strengthen relationships. However, these sales reps had no direct access to order or customer data, limiting their ability to support retail partners.
No Centralized Customer Portal – Boutique retailers needed a centralized portal to view invoices, make payments, and manage accounts on their own schedule — regardless of how an order was placed.
No Payment Integration with ERP and eCommerce Site – Without payment integration, only customers on terms or with a credit card on file could use the website, limiting accessibility.
Unclear Freight Costs – Shipping charges weren’t calculated at checkout, before the order was synced with the ERP. This means that the retailer has to wait for an update or manually estimate shipping fees themselves.
Lack of Customer-Specific Functionality – nora fleming wanted to be able to display only relevant options to each retailer. For example, prepaid customers shouldn’t see an option for net 30 payment terms at checkout.

The Solution

nora fleming partnered with Nomad eCommerce to build a fully integrated B2B platform that streamlines operations while enhancing the retailers’ relationship-driven buying experience.

With Nomad’s direct integration to Acumatica ERP, they eliminated manual data uploads and multi-step cleanup processes, providing real-time visibility into orders, invoices, and account details.

Their new B2B eCommerce platform now includes:

An Always-Accessible Customer Portal and Payment Integration - Retailers can log in 24/7 to view invoices regardless of how the order was placed—through a phone call, their sales rep, or the website. Monthly statements now contain not only open and paid invoices, past-due notices, but also a payment link (connected to Acumatica Payments) with data being updated immediately on Nomad’s account portal.

"We needed to move into the 21st century. Everyone expects to access a digital invoice with a payment link—it’s standard now.” —Kim Dennison, Director of Operations, nora fleming

Real-Time Shipping Calculation - Freight is now calculated at the order entry level (i.e. checkout), eliminating delays and improving transparency.
Personalized Payment Options - Retailers only see payment options relevant to them (e.g., net 30 terms won’t appear for prepaid customers).
Flexible Ordering Channels - With the integration to Acumatica ERP, boutiques can shop online for immediate shipment or in advance for event or seasonal needs. Once the order is placed, either online, by phone, or through their sales reps, all data is synced in Acumatica and viewable in the customer portal.
Future-Ready Pricing - Currently, nora fleming’s pricing is streamlined, with only a few retail partners receiving discounts. However, Nomad supports unlimited pricing structures, allowing them to implement customer-specific discounts and other pricing strategies as needed.

Nomad’s platform also made it possible for sellers within the rep groups to access customer accounts through an impersonation feature, allowing them to assist clients in real time—without needing direct access to Acumatica. “Our reps manage 25+ stores each, and now they can easily track orders and support retailers without endless email chains,” Kim explained.

The Results

Since launching their new eCommerce site, nora fleming has seen an immediate impact, with retailers adopting the platform quickly.

100 orders placed in the first two weeks of a phased rollout – an early indicator of strong adoption, with expectations to process 4,000 orders online annually.
More customers using online ordering, reducing phone orders and administrative workload.
Faster payments, with retailers taking advantage of the self-service customer portal to manage invoices on their own schedule.
Improved customer experience, thanks to real-time shipping calculations at checkout.

“The feedback from our retailers has been amazing. Implementation was quick and easy—it only took four months. As someone who does not consider herself technical, I appreciate how simple the process was.”

nora fleming now has a scalable, fully Acumatica-integrated, efficient B2B eCommerce platform that supports their independent boutique retailer network while ensuring smooth operations. As they continue to expand across the U.S. and plan for growth in Canada, they now have a B2B eCommerce platform long-term success.

About Nomad eCommerce

Nomad eCommerce is a powerful B2B platform designed specifically for manufacturers, distributors, and wholesalers. Pulling data directly from the ERP and other necessary backend systems (CRM, legacy, third party), Nomad natively supports:

Native, build-to-order product configurators
Seamless account payment and reconciliation portals
Complex customer pricing models
Seamless checkouts and real-time shipping estimates

…and more.

All without workarounds, additional consulting fees, or third-party add-ons.