The Challenge

All South Flooring operates as a flooring wholesale distributor; they do not sell directly to homeowners. Instead, their primary customers are independent flooring retailers and commercial contractors. On the retail side, their sales teams place branded displays in dealer showrooms. When a homeowner visits one of these showrooms, they are able go through those displays and select flooring. The retailer then places the order with All South.

Because All South private-labels most of their product lines, their retailers aren’t selling household-name brands. That means the sale depends less on brand recognition and more on confidence and trust in the supplier. Reps play a critical role—building relationships, training store staff, and reinforcing All South’s value proposition.

Before implementing their Nomad eCommerce portal, that trust and confidence was not always guaranteed. Because retailers had no visbility into stock levels or access to supporting documentation, after the flooring was selected from the display, they had to call All South to check availability or retrieve installation and warranty documents.

If a product was out of stock, the customer had to return to the store and reselect—an experience that sometimes cost the retailer the sale. The lack of self-service also resulted in repetitive calls asking about stock, invoices, and basic order details, overwhelming All South’s customer service team.

The Solution

All South partnered with Nomad to build a fully integrated dealer portal connected to their Acumatica ERP system. The portal was designed to support their rep-driven sales model by giving retailers the online tools to confidently recommend, sell, and confirm All South’s private-label flooring products. By making key information like inventory levels, product documentation, and invoice history instantly available online, it reduced the number of phone calls between retailers and All South, prevented order delays, and let reps and other customer-facing staff focus on higher-value interactions.

“Our reps highlight our portal during every store visit—they show dealers how to check inventory and walk through everything that comes with the product. It’s a value-add that helps tell our story.” -Greg Capell, Solutions Specialist, Finance & Operations, All South Flooring

With the new portal, All South’s retailers now have:

1. Real-Time Inventory Access

   They can log in to view real-time inventory availability of all stocked SKUs—critical for preventing delays at the point of sale. All South intentionally limits this visibility to logged-in users, giving retailers the information they need while keeping sensitive inventory details from competitors.

2. Easily Searchable Product Catalog

   Retailers can browse products using intuitive filters based on attributes like color, collection, or construction type—all powered by structured data pulled from Acumatica. All South enters product details once in Acumatica using a dedicated template, and that data flows straight into the website. If a color or SKU is discontinued, it can simply be removed in Acumatica, and it disappears from the site. There is no need for manual page creation or additional marketing resources to keep the site current.

3. View Related Products

   Product pages automatically display related products for the flooring chosen—like trim, moldings, underlayment, or accessories—so reps and retailers can quickly reference everything needed for the job without searching across the site.

4. Access to Product Documentation

   Retailers can now access up-to-date documentation, including installation guides and warranty documents—often used by installation teams or subcontractors during install prep.

5. Visual Selling Support

   Sales teams can highlight lifestyle and in-room photography right on the All South Flooring website to help homeowners visualize their selections during showroom visits.