The Big B2B eCommerce Letdown—and How to Fix It

See What Mid-Market Manufacturers and Distributors Are Up Against.
For the last 20 years, B2B eCommerce has promised growth. But for mid-market manufacturers and distributors, it’s more often meant failed launches, broken ERP integrations, and sky-high costs with little payoff.
This free eBook breaks down why most platforms aren’t built for B2B—where pricing, workflows, and customer expectations don’t follow the rules of retail—and what successful companies are doing differently.
What You’ll Learn:
- Why most eCommerce platforms fail mid-market businesses before they even go live.
- The hidden differences between B2C and B2B workflows—and why retail platforms can’t keep up.
- Real stories from real companies burned by Shopify, BigCommerce, and expensive agencies.
- How to deliver an online experience that matches what your customers expect.
- A better way forward: affordable, scalable eCommerce built for how you already do business.
Who Should Read This eBook?
- Manufacturers and distributors trying to modernize sales without blowing their budget
- IT and marketing teams stuck retrofitting retail platforms for B2B complexity
- Executives evaluating eCommerce platforms—and looking to avoid a six-figure mistake
- Anyone who’s ever said: “We tried eCommerce… and it didn’t work.”