Aggressively going after online market share is a Herculean task for any company, let alone small to mid-sized companies that can’t match the sizeable budgets or marketing teams of large corporations. Because of this, many smaller businesses don’t even bother trying to compete.
But you can, and you should!
Here are a few tips to help you compete with the ‘big dogs.’
Use professional photography.
When you take pride in your products and have visually inspiring images on your site (whether you’re selling power tools or women’s clothing), prospective customers will be more inclined to buy from you. Avoid stock photos, use a professional, and don’t skimp on pictures – people want to see more than one angle of a product.
Have detailed, accurate product descriptions.
You’ll have unhappy customers if they buy something and have to return it because the description was misleading. Buyers want to know details about the products they’re ordering. Include dimensions, sizes, available options, colors, etc.
Don’t forget pricing!
Even worse than a lackluster product description, outdated or missing pricing on your products can be a deal breaker for your shoppers. Integrating your eCommerce site with your ERP ensures that your pricing and product information are always up to date.
Get to know your customers.
THIS is where you have a leg up on your larger competitors. Some eCommerce companies are so big that it’s not feasible for them to be familiar with all their customers, so they focus on high-volume customers. Because your company is smaller, you can keep track of your prospects and customers and provide better service than a large company.
Offer personalized care.
Because you know your customers, it’s easy for your service and sales teams to offer a personalized experience. With so many competitors in the field, providing good service is critical. When your customers have a positive experience, they’ll tell others, and you’ll get new business via referrals (one of the easiest ways to get new customers, by the way).
At Sniperdyne, our processes are more efficient at a lower price point than other eCommerce software providers; our eCommerce solution integrates with your ERP without expensive customization, giving you an eCommerce website that makes it easy to compete for market share.
Using our software, you’ll attract more customers with the built-in SEO features, keep customers on your website longer with useful, valuable information, and encourage repeat visits with a consistent website experience.
If you’re interested in learning more about how your eCommerce site can go head-to-head with your large competitors, let’s talk – we’d love to help.